Formerly known as Lenmarc Mall, this shopping center needed a fresh identity that could better resonate with today’s modern lifestyle and consumer expectations.
We were entrusted with a complete rebranding process, starting from name recommendation, which resulted in the birth of Fairway Nine Mall—a name that reflects elegance, exclusivity, and a unique connection to its one-of-a-kind location. What sets this mall apart is the golf course situated right behind the property, making it more than just a shopping destination but also a lifestyle hub with a rare and prestigious backdrop.
Our work continued with designing the brand identity and creating a comprehensive brand guideline to ensure consistency across all visual and communication touchpoints. With this transformation, Fairway Nine Mall emerges as a premium lifestyle destination, marking a new era after its evolution from Lenmarc.
Brand
Fairway Nine Mall
Client
PT. Bukit Darmo Property, Tbk
What we do
Name Recommendation, Brand Identity, Brand Guidelines
