Hari Belanja Diskon Indonesia (HBDI) is an annual shopping festival initiated by HIPPINDO (Indonesian Shopping Center Tenants Association), bringing massive nationwide discounts and creating a vibrant shopping experience for the public.
As a celebration of modern lifestyle and retail culture, HBDI required bold, engaging promotions that could capture the festive spirit and reach a wide audience.
We were entrusted with producing promotional materials along with photo and video documentation to amplify the event’s excitement. Through energetic visuals and engaging storytelling, we helped HIPPINDO position HBDI not just as a discount program, but as an annual national shopping moment eagerly awaited by consumers and a key driver of Indonesia’s retail economy.
Brand
Hari Belanja Diskon Indonesia Festival
Client
HBDIF
What We Did
Promotion & Event Video
Photography Event
DELIVERABLES
- Photography
- Strategy
AWARDS & MENTIONS
- Building Inspire
- Best Promo
CLIENT
YEAR
2017
How The Project Was Received
Our Clients





