Parang Kencana is one of Indonesia’s premium batik brands, renowned for its long-standing dedication to preserving the art of fine hand-drawn batik. Their main challenge was how to communicate the heritage value of traditional batik in a way that stays relevant and appealing to the modern generation—while maintaining its exclusivity and authenticity.
Since partnering with Parang Kencana, we have crafted a branding and social media strategy that bridges two worlds: the elegance of tradition and the allure of modern lifestyle. Through elegant storytelling, artistic visuals, and narratives that connect batik with contemporary living, we positioned Parang Kencana not just as a fashion product but as a symbol of identity, heritage, and national pride.
With this approach, Parang Kencana has successfully expanded its audience, reaching younger generations while continuing to retain its premium clientele who value the artistry of high-quality batik.
Brand
Parang Kencana
Client
PT DwipaKencana Lestari Prima
What we do
Social Media Branding
