Since 2021 until now, we have been entrusted with managing the personal branding of Sibarani Sofian, a visionary urban designer who rose to prominence after winning the government-led competition for the Master Plan of Indonesia’s new capital city (IKN)
His main need was clear yet essential: a platform to authentically share his perspectives on urban landscapes while also telling the remarkable story of his journey in shaping Indonesia’s future through IKN.
We crafted and managed a personal branding strategy that not only highlighted his major achievements but also revealed the human side of Sibarani Sofian—as a professional deeply committed to improving people’s quality of life in urban spaces.
Through consistent content, strong narratives, and impactful storytelling that connected his vision with the wider public, we helped establish his personal brand as more than just the architect behind a megaproject. Today, he stands as a thinker, educator, and inspirer for many who are passionate about urban design and the future of cities.
Project
Sibarani Sofian
Client
Sibarani Sofian
What we do
Social Media Branding
Our Clients
