Wacoal

Wacoal, a leading lingerie brand, has long been committed to empowering women through comfort, confidence, and care. In commemoration of World Breast Cancer Awareness Day, Wacoal organized a nationwide campaign across all its stores in Indonesia to raise awareness and support women in prioritizing their health.

Increasink was entrusted to produce the video campaign that captured the essence of this meaningful movement. Our role was to translate Wacoal’s message of awareness, early detection, and solidarity into impactful visuals and storytelling that resonated with women from all walks of life.

Through this campaign, Wacoal not only celebrated women but also reinforced its brand purpose as more than just a lingerie company—a brand that truly cares for women’s well-being and stands with them in their most important life journeys.

Brand

Wacoal

Client

Wacoal Indonesia

What We Did

Campaign Video